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SEO Services for SME Businesses

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    Why Are SEO Services Important?

    SEO services are not only important for increasing web traffic, but also for boosting your brand’s credibility and awareness. A high position in search results gives your business authority and trustworthiness, which in turn increases customer trust in you. Additionally, SEO helps improve user experience by making your website more informative and user-friendly, which in turn increases customer satisfaction and loyalty.

    Growth in Website Visibility

    The main task of SEO is improving your website’s visibility in Google and other search engine results. The higher your website is positioned, the more people will see it. Studies show that the majority of users never scroll past the first page of search results.

    Increases Brand Credibility and Authority

    Imagine you are looking for a service and Google offers you dozens of results. It is likely that you will trust those that appear on the first page of search results rather than those hidden deep somewhere. A good SEO position automatically gives your business credibility and authority.

    Improves User Experience

    SEO is closely linked to website quality. Optimization improves page speed, makes it mobile-friendly, and simplifies navigation, creating a positive and smooth experience for the user. A fast and pleasant page keeps visitors longer and reduces bounce rates, which is a direct benefit to your business.

    Increases the Volume of Quality Traffic (Visitors)

    SEO does not focus only on the total volume of web traffic, but on its quality. With the right keywords and targeting, SEO attracts visitors to your website who are already interested in your products or services. This means you have a higher probability of converting these visitors into customers, as they are already prepared to make a purchase or an inquiry.

    Leads to Higher Conversion Rates (Inquiries, Sales)

    SEO directly affects your website’s conversion rate. Greater visibility and quality traffic are important, but real success lies in the fact that SEO optimizes your website specifically to convert visitors into customers. A good SEO strategy focuses on user experience, smooth navigation, and clear calls to action, all of which help increase the number of inquiries and sales.

    Provides a Competitive Advantage

    SEO is your only chance to stand out from the competition. Think of it this way: even if your product or service is the best, potential customers won’t find it if your website isn’t visible. A strong SEO strategy allows you to reach the first page of Google and attract high-quality traffic that your competitors don’t get. This gives you a competitive edge and helps you dominate the market.

    Reduces advertising costs and increases profitability

    SEO is a long-term investment that helps you reduce dependency on paid advertising. The organic traffic you get through SEO is free and continuous. This means that every click doesn’t cost money, which in turn reduces your advertising costs and increases long-term profitability.

    Ensures website visibility 24/7

    Your website works for you around the clock. SEO ensures that your website is always findable for potential customers, even when you are resting. This creates a continuous flow of high-quality traffic that works in your favor and helps grow your business 24/7.

    Reduces the loss of potential customers to competitors

    If your website is not visible on Google, customers will find your competitors instead of you. SEO helps you win the competition for visibility, ensuring that your website appears first in search results for potential customers. This gives you a competitive edge and helps you dominate the market.

    Core components of SEO service

    On-page SEO

    • Keyword research and selection
    • Content optimization (quality, relevance, informativeness)
    • Meta descriptions and titles
    • Internal linking
    • Image alt tags
    • Structured data (Schema.org)
    • Handling duplicate content

    Technical SEO

    • Website speed (load time)
    • Mobile-friendliness
    • Security (HTTPS)
    • Software updates
    • Code error fixes
    • Website structure
    • Search engine indexability

    Off-page SEO

    • Link building (high-quality and natural links)
    • Brand citations and PR
    • Online reputation management

    Local SEO

    • Optimization of business profiles (Google My Business, Bing Places for Business)

    Stages of the SECRO SEO process

    Analysis (audit)

    • Technical website audit
    • Keyword analysis
    • Competitor analysis
    • Industry specifics
    • Evaluation of on-page and off-page elements
    • Accessibility for crawlers and visitors
    • Website security
    • Setting up web analytics tools

    Strategy

    • Setting clear goals
    • Action plan
    • Metrics for evaluating success
    • Prioritizing improvements

    Implementation

    • Making improvements and changes on the website
    • Implementing off-page strategy

    Monitoring

    • Tracking keyword positions
    • Traffic tracking
    • Competitor activity
    • Monthly reports
    • Conversion tracking (Google Analytics)

    Our SEO Services

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    One-time SEO

    This service is ideal when you need to focus on a specific SEO area or solve a particular task. Whether it’s keyword research and meta-element creation, website loading speed optimization, or content improvement – a one-time SEO service helps achieve exactly the desired results efficiently and professionally.

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    Website optimization

    Veebilehe optimeerimine on nagu sinu veebilehe tippvormi viimine! See hõlmab veebilehe elementide peenhäälestamist otsingumootorite ja kasutajate jaoks. Me tagame, et teie meta-kirjeldused ja pealkirjad (H1/H2) on selged ja optimeeritud, piltide alt-sildid on kirjeldavad, sisustruktuur on loogiline ja lihtsasti navigeeritav ning kasutame struktureeritud andmeid (Schema.org) otsingumootorite (k.a. AI) paremaks mõistmiseks. Samuti tegeleme duplikaatsisu probleemide lahendamisega.

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    SEO monitoring

    Meie SEO monitooring annab teile pideva ülevaate teie veebilehe tulemustest. Regulaarsetes aruannetes näitame teile detailselt sisu optimeerimise “enne ja pärast” tulemusi, sealhulgas meta-kirjelduste ja pealkirjade muudatuste mõju. Jälgime teie märksõnade positsioone, liiklust, konkurentide tegevust ja tehnilist seisundit, tagades, et olete alati kursis oma veebilehe arenguga ja mõistate tehtud tööde mõju.

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    Conversion Rate Optimization (CRO service)

    Conversion Rate Optimization (CRO) helps you turn website visitors into customers! We analyze the behavior of your website visitors and identify bottlenecks that prevent them from making a purchase or ordering your services. Then, we propose solutions to help you increase your conversion rate and grow sales.

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    SEO Consultation

    We offer expert analysis and recommendations to solve specific SEO challenges and optimize your website’s visibility in search engines. Our consultation is based on a deep understanding of your business goals and search trends.

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    SEO Advisory

    Long-term guidance and support to help you learn SEO strategies and applications independently. Our advisory services include practical instructions, tutorials, and support for continuous website development.

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    Full SEO Audit

    Any growth strategy requires a complete overview of the current situation and opportunities. The SECRO audit covers both SEO and CRO (conversion rate optimization), as factors affecting conversions also impact website visibility in search engines.

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    Keyword Analyses

    Märksõnaanalüüs on sinu veebilehe eduka SEO strateegia alus! Aitame leida õiged märksõnad, mille abil jõuate otsingumootorites oma sihtrühmani. Me analüüsime konkurente ja tuvastame klientide otsingutermineid, kuid lisaks tavapärastele märksõnadele otsime ka kasutamata või lihtsamaid väljendeid, mida teie konkurendid on ehk kahe silma vahele jätnud. See võimaldab teil tabada unikaalseid otsingunišše ja saavutada parema orgaanilise liikluse ning müügi.

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    Free Technical SEO Analysis

    A free technical SEO analysis is like a health check for your website! It gives you a comprehensive overview of your website’s technical state and helps identify issues that prevent you from ranking higher in search results. These issues include, for example, slow loading speed, lack of mobile-friendliness, and indexing obstacles.

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    Content Creation

    Me ei tee mitte ainult teie olemasolevat sisu paremaks, vaid loome ka uusi, kvaliteetseid sisutekste, artikleid ja tootekirjeldusi, mis on optimeeritud nii otsingumootoritele kui ka ennekõike inimestele. Meie lähenemine sisuloomele keskendub alati kasutajale. Loome ja optimeerime sisu, mis on informatiivne, kaasahaarav ja kergesti loetav inimestele, mitte ainult otsingumootori algoritmidele. See tagab, et teie publik leiab väärtust ja teie brändi usaldusväärsus kasvab, mis on kriitiline edu saavutamiseks tulevikus.

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    Content optimization for conversions

    Meie sisu optimeerimine ei keskendu ainult nähtavuse parandamisele. Keskendume ka sisu loomisele, mis suunab veebilehe külastajaid soovitud tegevusteni – olgu selleks ost, teenuse broneerimine või hinnapäring. Analüüsime teie külastajate käitumist ja optimeerime sisu elemente, nagu tootekirjeldused, teenuste tutvustused ja artiklid, et suurendada konversioonimäära ja kasvatada müüki.

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    We create an SEO strategy

    Successful SEO is not accidental, but the result of a thoroughly thought-out strategy. SECRO approaches each client individually, starting with a comprehensive analysis. We study your business goals, target audience, competition, and existing website. Based on this, we create a customized SEO strategy that includes clear goals, an action plan, and metrics to evaluate success. Our strategy includes keyword analysis, technical SEO audit, content optimization, and internal link building, ensuring a holistic approach to improving your website’s visibility.

    Prices and services

    Our price list includes a wide range of services that meet your business needs and goals. The final price depends on the target country, website size, goals, and competition.

    From €199

    SEO audit

    €49 per hour

    One-off tasks, advising, and consultation

    From €249

    Monthly full service

    SEO vs. Google Ads: which is best for your business?

    The two main pillars of digital marketing are SEO and Google Ads. Although both aim to increase website traffic and visibility, they operate on fundamentally different principles. This table provides a clear overview of their main differences to help you choose the best strategy for your business.

    FeatureSEO (organic)Google Ads (paid)
    CostsInitial investment, then free trafficPay per click, depends on competition
    SpeedSlow (3-6+ months to achieve results)Immediate results
    SustainabilityLong-term impactEnds when the budget runs out
    Traffic qualityMore trustworthy, organicPrecisely targeted
    CompetitionHard to rank for highly competitive keywordsIncreases cost per click
    PositionBelow adsAt the top of search results
    TrustHigher perceived trustworthinessSome users avoid ads
    KeywordsLong-term strategyFlexible, quick changes
    TargetingLimitedVery precise (location, age, interests)
    WorkloadRegular ongoing workContinuous budget and time planning

    Frequently asked questions

    Here are some frequently asked questions we often hear. We hope these answers help you better understand our services.

    What is SEO and why is it important for my business?

    SEO is an abbreviation of the English phrase Search Engine Optimization. It is the process of improving your website’s visibility in search engines like Google and Bing.

    The goal is to achieve a situation where your website appears as high as possible in organic or free search results. The higher your link is, the more people will see it and click on it. This means more potential customers finding your website and making a purchase or inquiry. Today, SEO also includes optimizing the website for artificial intelligence (AI) based search engines.

    What does website optimization for artificial intelligence (AI) mean?

    Website optimization for artificial intelligence (AI) means creating and presenting content in a way that is easily understood by AI models. This helps your website stand out when AI-powered search engines and chatbots answer user questions.

    Unlike traditional SEO, which focuses mainly on keywords and technical aspects, AI optimization focuses on delivering context, content quality, and trustworthiness. This includes using structured data, writing content in natural language, and clearly presenting facts and sources. The goal is to make your website a reliable source of information that AI can use and reference.

    How long does it take to see SEO results?

    Seeing results usually takes 3–6 months, although in the international market, noticeable results may only appear after 6 months or later. This largely depends on the condition of your website, competition, and the difficulty of the chosen keywords.

    It is important to remember that SEO is a mutual collaboration. To achieve the best results, the website owner or developer needs to implement the improvements and fixes we recommend (such as technical optimizations or content changes). Therefore, the speed of results is directly related to how quickly and effectively we act together.

    Is SEO a one-time activity?

    No, SEO is a continuous and long-term process. Search engine algorithms, such as Google’s, are constantly changing, and your competitors are active too. Therefore, your website needs consistent optimization to maintain and improve its position.

    Think of SEO as a workout. To stay in good shape, a one-time effort is not enough – success requires regularity and commitment. Similarly, you must constantly work on your website to ensure its lasting visibility and growth.

    Does SEO help my online store?

    Absolutely. For e-commerce stores, SEO is especially important because it helps reach customers who are already searching for specific products. Organic visibility helps reduce paid advertising costs and increase long-term ROI (return on investment).

    The focus of e-commerce SEO is often directed at optimizing product pages, improving the structure of product categories, and creating blog posts and guides that answer potential customers’ questions. The result is more high-quality organic traffic, which in turn leads to more sales and inquiries.

    What does an SEO consultation involve?

    An SEO consultation is a systematic process that provides you with specific knowledge and an action plan to optimize your website. During this process, we thoroughly analyze the current state of your website, identify key weaknesses and opportunities, and answer all your questions.

    This is an excellent choice if you want to do SEO yourself but need professional guidance or want to make sure you are on the right track. Our goal is to give you clarity and the tools to make informed decisions for your online success.

    How expensive is an SEO service?

    The price of SEO services is highly flexible and depends on several factors. At SECRO Solutions OÜ, we offer hourly pricing at €49 per hour, which allows us to adapt to each client’s budget and needs.

    The final cost of the service depends on the following factors:

    • Website size: The larger the website, the more time and tools are required.
    • Goals and ambitions: The more ambitious the goals, the more investment is needed.
    • Competition: In highly competitive markets, achieving better results is more time-consuming.
    • Timeline: The faster you want to see results, the higher the cost of the service.

    Although the price of the service can start from €49 (for example, for a short consultation), it typically starts at around €249 per month to achieve measurable and long-term results.

    Are you ready to take your business to the next level?

    Work with experienced SEO consultant Jüri Hass to achieve your business goals. His innovative approach drives growth and increases revenue.

    • Professional experience since 2007
    • Data-driven decision making
    • Top-tier marketing strategies
    • Enhancing digital presence
    • Sustainable solutions
    SEO specialist consulting a client on SEO

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