Your potential customers are increasingly using ChatGPT, Perplexity, and Google AI Overviews to find service providers, compare solutions, and make purchasing decisions. If your website is not optimized for these AI tools, you will simply remain invisible in their searches – regardless of how well you rank in traditional Google search.
Is your company visible to artificial intelligence… or is AI recommending a competitor?
Order a personalized AI visibility and SEO deep-dive analysis for your business. We map code pain points and opportunities based on real traffic data to reach answer engines.
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Have been working with Jüri for quite some time. A top notch data driven SEO expert, who generates valuable SEO strategies and is hands on when implementing these.
Top quality, detailed SEO and analytics work. Jüri is a pro when it comes to identifying SEO issues and opportunities – highly recommend!
AI search traffic converts up to 4x better than traditional Google traffic. This means that every day your competitor appears in AI answers and you do not, you lose not only clicks, but real inquiries and sales.
SECRO helps you make your website readable, credible, and a recommended source for AI tools – so that when someone asks ChatGPT for the “best [your service] in Estonia”, you are the one being mentioned.
Why Traditional SEO Is No Longer Enough
Google’s search engine is changing. Google AI Overviews gives users direct answers without them having to open a single website. ChatGPT and Perplexity are replacing traditional searches for millions of users every day.
The result? Classic SEO that brought you traffic yesterday no longer brings it to the same extent today. Research shows that Google’s click-through rate is declining precisely because of AI answers – users get their answer without visiting the website.
However, there is an important nuance here: AI tools do not search for keywords, they look for authoritative sources. If your content is not structured, clearly written, and readable for AI, the algorithm will simply skip your page – even if you rank first on Google.
What are AEO and GEO?
Two concepts that are important to know:
- AEO (Answer Engine Optimization) – Optimizing content so that AI tools can directly cite and recommend answers from your website. The focus is on short, precise answers, structured data, and FAQ pages.
- GEO (Generative Engine Optimization) – A broader strategy that helps your brand get featured in longer generated responses from ChatGPT, Perplexity, and Gemini. The focus is on authority, consistent brand presentation, and content quality.
Both approaches work together. AEO ensures that you are cited. GEO ensures that you are recommended.
How do we measure AI optimization (GEO) results?
In the age of artificial intelligence, tracking mere “keyword position” in Google is no longer enough. AI answer engines (ChatGPT, Gemini, Perplexity, Copilot) generate responses in real time, synthesizing information from hundreds of sources. To ensure you know exactly what return your investment brings, we track four critical key performance indicators (KPIs):
1. Mention frequency and AI recommendations (Share of Model)
We measure what percentage of industry-specific queries (e.g. “Who is the best B2B software developer in Estonia?”) include your company’s name and services in the AI responses.
2. Direct links and citations (Citation Rate)
We track how often AI tools (especially Perplexity and Google AI Overviews) include a direct active link to your website or landing page alongside their answer.
3. AI-driven referral traffic (AI Referral Traffic)
We measure the number of visitors arriving directly from ChatGPT, Gemini, and other AI channels via Google Analytics 4 (GA4), including session duration and conversion rate.
4. Entity-based authority (Entity Sentiment)
We analyze the knowledge bases of AI models: which keywords, strengths, and business areas AI associates your brand with, and whether the context is 100% positive and accurate.
How an Estonian Manufacturing and Logistics Company Became ChatGPT’s #1 Recommendation in 90 Days
Starting Point (Problem): An Estonian B2B industrial company had a modern website and a stable Google Ads budget, but when potential clients asked ChatGPT or Perplexity for recommendations on choosing an industry partner in Estonia, the AI only mentioned their two direct competitors. The company was completely invisible to artificial intelligence.
SECRO Actions (Solution):
- We built a complete
Schema.org @graphstructure deep within the website code and linked the company’s activities with global Wikidata entities. - We optimized B2B service pages and FAQs into a machine-readable format for answer engines (GEO).
- We synchronized real-time customer reviews and E-E-A-T authority signals into a knowledge graph readable by AI.
Results After 90 Days:
- +85% Visibility Growth in AI: The company appeared in the TOP 2 of ChatGPT and Perplexity recommendations 8 times out of 10.
- +140% Growth in High-Quality B2B Inquiries: The conversion rate of inquiries arriving via AI referral traffic was 3x higher than regular organic traffic.
- Lower Customer Acquisition Cost (CAC): Dependence on expensive Google Ads auctions decreased by 25%.
How AI Searches Impact Your Business Sales Funnel
The rise of artificial intelligence has fundamentally reshaped the traditional B2B purchasing funnel (AWARENESS → CONSIDERATION → DECISION). Decision-makers and procurement managers no longer go through a long and time-consuming manual search journey – they expect an immediate, filtered, and trustworthy end result from answer engines (ChatGPT, Perplexity, Gemini).
The Beginning of the “Zero-Click” Era
Before: A potential customer typed a generic keyword into Google, opened 5–10 different websites, and browsed blog articles.
Now: The customer asks AI a precise, context-based query (e.g. “Recommend the top 3 B2B logistics partners in Estonia offering warehouse automation”). If your company is not in the AI knowledge base, you drop out of the sales funnel before the customer even visits a single website.
AI does the comparison work for the buyer
Before: The customer manually compared service providers in Excel or requested quotes to map prices and terms.
Now: AI models analyze the deep layer of your code in real time (Schema.org @graph), Wikidata relationships, customer reviews, and E-E-A-T signals. AI eliminates companies with incomplete data from the selection and presents only verified and “machine-readable” solutions to the user.
Shorter sales cycle and high-quality inquiries
Before: A large portion of inquiries was low quality (“curious browsers”), because the customer didn’t know exactly what the service included.
Now: A customer arriving at your website via a direct referral link from ChatGPT or Perplexity is already pre-qualified. Because AI has explained your service and value proposition to the buyer, the result is a significantly higher conversion rate and a faster deal closure.
Summary for Decision-Makers:
AI optimization (GEO) is not just a new “marketing trend”, but a sales funnel protection and scaling tool. By making your website understandable to artificial intelligence, you ensure that your company is represented at every stage of the funnel – from initial AI queries to the final purchase decision.
AI Visibility Doesn’t Work in Isolation: How to Build a Functional Digital Foundation?
AI-powered answer engines (ChatGPT, Perplexity, Gemini) do not invent information out of nowhere – they scan and synthesize information already available on the web. For AI to recommend your business, your digital ecosystem must perform flawlessly across three levels:
1. Technical Health – AI Bots’ “Access Pass”
If your website loads slowly or has indexing errors in the code, artificial intelligence crawlers (such as GPTBot or PerplexityBot) cannot read your content. Strong technical SEO, fast Core Web Vitals metrics, and correct code architecture ensure that all doors are open for AI to digest your site’s data.
2. Authoritative content – Knowledge that AI can cite
AI will not cite pages that lack depth and E-E-A-T (expertise and trustworthiness). Strategic content marketing and machine-readable topic clusters help position your brand as a top expert in your field, whom artificial intelligence will confidently cite as a source when answering user questions.
3. Mapping the current situation – Where to start?
Before making extensive changes, it is necessary to know the condition of your website’s code and how visible you actually are today. A comprehensive SEO audit will highlight the exact technical bottlenecks and opportunities preventing your site from reaching the top of search engine results and AI answers.
Want a personalized AI strategy for your company?
Contact us. We will discuss your business goals and see how to make your website the top recommendation for answer engines.
What Does the SECRO AI Visibility Service Include?
SECRO AI visibility optimization is a structured process that makes your website readable and recommendable for AI tools. It is not a one-time technical task, but a comprehensive strategy covering all layers from technical foundations to content and authority signals.
What the Audit and Optimization Includes
| Work Stage | What We Do |
|---|---|
| AI Visibility Audit | We check how ChatGPT, Perplexity, and Gemini currently describe your company and if you are mentioned at all |
| Technical Foundation | We make sure AI crawlers can read your site: robots.txt, sitemaps, page speed, clean HTML |
| Structured Data | We add schema markup (Organization, FAQ, Service, Article) to help AI understand your content |
| Content Optimization | We write and structure content to meet AI citation criteria |
| Brand Consistency | We align your company information across all channels (Google, Bing, directories, social media) |
| AI Traffic Tracking | We set up GA4 reports that show how much traffic comes from ChatGPT, Perplexity, etc. |
Who Benefits Most from This?
- B2B service companies whose potential clients use AI tools to find service providers
- SMEs that want to be visible in AI answers in local market searches
- Agencies looking to offer a new and differentiated service to their clients
- E-commerce stores whose products and category pages should reach AI recommendations
Want a personalized AI strategy for your business?
Get in touch with us. We will discuss your business goals and see how to make your website the first recommendation for answer engines.
How does AI visibility optimization work in practice?
Imagine this: a potential client asks ChatGPT, “What is the best accounting service in Tallinn for a small business?” The AI generates an answer, names 2–3 companies, and includes links to their websites. Is your company among them?
This does not happen by accident. AI tools select sources based on three criteria:
- Inclusion: Can the AI crawler access your page and read it at all?
- Extraction: Can the AI extract clear facts, definitions, and answers from your page?
- Selection: Does your content seem reliable, fresh, and authoritative to the AI?
What the SECRO process looks like
Step 1 – AI visibility audit (1–2 weeks) We run 15–20 search prompts in ChatGPT, Perplexity, and Gemini, simulating questions from your potential clients. We will show you exactly where you currently appear, where your competitors appear, and where the gaps are.
Step 2 – Technical and structural optimization (2–4 weeks)<– strong> We resolve all obstacles keeping AI crawlers away from your site. We add schema markup, structure your content, and ensure your brand information is consistent everywhere.
Step 3 – Content and authority strategy (ongoing) We create and optimize content that meets AI citation criteria: clear definitions, answer-first paragraphs, FAQ sections, and structured data.
Step 4 – Measurement and tracking We set up GA4 reports to track AI traffic and repeat audits regularly to see progress.
Why SECRO?
SECRO founder Jüri Hass has over 18 years of experience in digital marketing and SEO from top Estonian agencies. AI visibility optimization is not just a new buzzword for SECRO – it is a logical continuation of data-driven SEO and CRO work we have provided to clients for years.
“AI tools don’t recommend companies at random. They recommend those they trust. Our job is to turn your website into a source that AI trusts.”
What you get when working with SECRO:
- A clear overview of your current AI visibility compared to competitors
- Technical optimization without intermediaries – Jüri does the work himself
- Measurable results: growth in AI traffic, number of brand mentions, increase in inquiries
- Experience combining traditional SEO, CRO, and AI optimization into one comprehensive service
Most companies start appearing in AI search results within 30–60 days after starting optimization.
Order an AI visibility audit
Start by finding out where you currently stand. An AI visibility audit gives you a clear picture of:
- How ChatGPT, Perplexity, and Gemini currently describe (or don’t describe) your company
- Which competitors are mentioned instead of you
- What are the biggest technical and content obstacles to your AI visibility
- A concrete action plan for what to do next
Get in touch and order an AI visibility audit. We reply within 24 hours.
Frequently Asked Questions
Klassikaline SEO optimeerib Sinu veebilehe Google’i otsingumootori jaoks, eesmärgiga jõuda otsingutulemustes kõrgemale. AI nähtavuse optimeerimine (AEO/GEO) optimeerib Sinu sisu ChatGPT, Perplexity, Gemini ja Google AI Overviews’i jaoks, eesmärgiga jõuda nende genereeritud vastustesse ja soovitustesse. Mõlemad on vajalikud, kuid töötavad erinevate signaalide kaudu.
Enamik ettevõtteid hakkab AI otsingutulemustes esinema 30–60 päeva jooksul pärast optimeerimise algust. Täpne aeg sõltub valdkonna konkurentsist, veebilehe praegusest seisust ja optimeerimise mahust.
Ei. Tegelikult on VKE-del ja kohalikku turgu teenindavatel ettevõtetel praegu suurepärane võimalus – AI nähtavuse optimeerimine on Eestis veel uus ja konkurents AI vastustes on oluliselt väiksem kui klassikalises Google’i otsingus.
Mõlemat on võimalik teha. Alustame AI nähtavuse auditiga, mis annab selge pildi. Seejärel saad valida: kas ühekordne tehniline optimeerimine ja sisu töö, või jooksev koostöö, kus jälgime tulemusi ja kohandame strateegiat regulaarselt.
Ei, AI-optimeerimine on tavapärase SEO edasiarendus. See täiendab traditsioonilist otsingumootoritele optimeerimist, aidates brändil olla nähtav ka vestluslikes AI-vastustes.
Ei, optimeerime sisu nii, et see oleks leitav mitmetes platvormides, sealhulgas Google Gemini, Perplexity, Microsoft Copilot ja ChatGPT.
This Is How AI Search Looks in Practice
When a potential client asks Google AI Mode or ChatGPT for a recommendation, AI generates an immediate answer – complete with specific company names and links to their websites. Below is an example of how Perplexity answers a business inquiry:
Would your company be on this list? If your website is not optimized for AI, the answer is likely no. This is exactly what an AI visibility audit shows – where you are right now and what needs to change.