EN
▼

Calculate your website’s business profitability (SEO ROI)

The calculator is located below.

A standard SEO report that only shows “Google rankings” or “clicks” does not tell the whole story. As a business decision-maker, you are interested in one specific metric: what is the actual return on investment (ROI) of euros spent on marketing?

Use the SECRO profitability calculator below to see your current SEO status and calculate how much additional revenue combining traffic growth and conversion rate optimization (CRO) would bring to your company.

How to use the calculator?

Enter your website’s monthly organic traffic and current conversion rate (if you don’t know it exactly, 1.0% is a good average B2B starting point).
Add your average transaction or purchase value and monthly SEO budget.
Set the target conversion rate with CRO (even a small increase, e.g., from 1% to 2%, drastically changes the result) and see the SECRO effect in real-time.

SEO + CRO = SECRO

SECRO ROI calculator for decision-makers

1. Enter your data

Monthly organic traffic (visits):

Current conversion rate (CR %):

Average purchase/transaction value (€):

Monthly investment in SEO service (€):

Average cost per click in Google Ads (CPC, €): Required for calculating Media Value Equivalency (MVE) savings.

Target conversion rate with CRO (CR %): SECRO approach: we also optimize the page to double the results.

2. Profitability analysis

Revenue with standard SEO 1 680 † ROI: +180%

Revenue with SECRO strategy 3 360 † ROI: +460%

The SECRO effect:

By adding conversion rate optimization (CRO) to standard SEO, your additional monthly gain is:

+1 680 †

With the same budget and traffic, your website earns 2.0x more revenue thanks to SECRO!

💡 Media Value Equivalency (MVE) savings: Organic traffic saves you on your Google Ads budget per month 640 † (i.e. 7 680 † per year and 23 040 † over three years).

SEO + CRO = SECRO

SECRO Solutions OÜ

Personal SEO and CRO profitability analysis

Report generated at secro.ee/seo-roi-kalkulaator

1. Baseline data and parameters

Monthly organic traffic:	0	Average purchase value:	0
Current conversion rate:	0	Monthly investment in SEO:	0
Target conversion rate (CRO):	0	Google Ads cost per click (CPC):	0

2. Three-year cumulative profitability chart

This figure shows the 36-month cumulative net revenue (profit minus costs). Notice how the combined approach of SECRO (SEO + CRO) brings the project’s break-even point much faster and ensures significantly higher final profit with the same costs.

3. Financial impact and profitability analysis

SECRO strategy additional revenue:

By improving your website’s conversion rate from 0% to 0%, your website will generate with the same traffic and investment:

Additional revenue in year 1: 0
Additional revenue in year 2: 0
Total additional gain over 3 years: 0

Thanks to CRO, your SEO investment is exactly 0 times more profitable and rewarding!

Media Value Equivalency (MVE) savings:

Organic visibility replaces paid click advertising. If you were to buy the same volume of visits from Google Ads (assuming a cost-per-click of 0.80 ‒), you would save on costs:

Monthly advertising cost savings: 0
Annual advertising cost savings: 0
Total 3-year advertising savings: 0

SEO investment pays for itself purely through advertising cost savings, regardless of direct sales growth!

Double your website revenue with SECRO

Don’t let your existing visitors go to your competitors. Contact the SECRO team to conduct a technical audit, map hidden content gaps, and optimize your site’s conversion rate into real money.

Why is regular SEO only half the win?

Many companies blindly focus only on acquiring new web traffic. They buy SEO services, write blogs, and build links in the hope that a higher number of visitors will solve their sales problems.

However, if your website is not optimized to convert visitors into buyers or inquiry senders, growing traffic is like carrying water in a sieve.

Here is where the SECRO Solutions OÜ core formula comes in:

{SEO (Traffic) + CRO (Conversion Rate Optimization) = SECRO (Business Result)}

If you only grow traffic (SEO), your revenue increases linearly. But if you combine SEO and CRO by optimizing the website’s user journey and copy, something extraordinary happens: you double or triple the business value of every current and future visitor while keeping customer acquisition cost (CAC) to a minimum.

How does improving conversion rate scale your SEO investment?

Let’s look at a real business example that you will also see in the calculator:

You have 10,000 visitors per month and your website conversion rate is 1.0% (earning 100 sales/inquiries). With an average transaction value of 150 €, your monthly revenue is 15,000 €.
If you decide to invest only in SEO so that traffic doubles (to 20,000 visitors), it often takes 12–18 months of hard work.
However, if you simultaneously increase the conversion rate to 2.0%, you instantly generate an extra 30,000 € in revenue with the exact same 10,000 visitors. You achieved double the revenue without having to wait for traffic to double.

When you combine both – growing traffic and improving page sales capability – the result is exponential growth that makes the SEO investment black-and-white profitable for every CFO and CEO.

Want to know what potential is hidden in your website?

Don’t let potential customers go to competitors simply because your website doesn’t convert. Our team will help you map out technical and content bottlenecks and build a working SEO + CRO strategy.