A revolution has occurred in the digital marketing world. While we previously only talked about Google’s algorithm, today new giants have appeared on the playing field: OpenAI (ChatGPT), Perplexity, Anthropic (Claude), and others.
A fresh and large-scale study that analyzed more than 68.9 million AI crawler visits finally gave us the answer to the question: what is artificial intelligence actually looking for on a website?
The answer is simple: AI does not highlight weak pages – it amplifies strong ones. In this article, we will look at how global trends align with the SECRO strategy and what you need to do to remain visible in the AI era.
AI Search Is Not an Accident, But a System
The study revealed that AI models have become extremely selective. They prefer sites that are machine-readable, substantive, and commercially verifiable. Sites that AI crawls more also get more real traffic, more inquiries, and more contacts.
The SECRO framework is designed specifically to ensure your business meets these four critical factors.
1. S — Structure: Machine-Readable Foundation
The study confirms that AI crawlers “feed” on structured data. While Google can understand text from context, AI models need clear labels.
- What we do: We fill in 10–11+ fields in LocalBusiness and Organization schemas (Schema markup). We synchronize your Google Business Profile and create an AI-friendly URL architecture.
- Result: AI models understand exactly who you are, what you offer, and where you are located. Without structure, you are just “noise” to AI.
2. E — Evidence: Why Should AI Trust You?
One of the most exciting findings of the study was that AI models prefer sources with high trustworthiness (E-E-A-T). AI will not quote you if it is not confident in your credibility.
- What we do: We integrate real customer reviews (Google Reviews, Trustpilot), create evidence-based case studies, and add social proof (partner logos, certificates).
- Result: AI dares to recommend your service because there is enough “evidence” of your quality on the web.
3. C — Content: Content Mass That Feeds Answers
AI models (especially Perplexity and ChatGPT) generate answers based on your content. If you don’t have enough content, AI cannot serve you as an answer.
- What do we do? We implement a 50+ article strategy, create comprehensive guides (‘Complete guide to X’), and location-based service pages.
- Result: You create sufficient “content mass” for AI models to use your website as a primary source when generating answers.
4. R — Results: Converting AI Traffic into Sales
Traffic (whether from Google or ChatGPT) is worthless if it doesn’t turn into money. An analysis of 68 million visits showed that the best results are achieved by sites that are optimized for conversion.
- What do we do? We optimize CTAs (calls to action), create short and visible contact forms, and visualize the service process.
- Result: Even if a customer comes to your site through an AI recommendation, they will find a clear path that ends with an inquiry.
5. O — Optimization: Track How AI Scans Your Content
The study showed that the AI world changes in weeks. If you don’t monitor your website logs, you won’t know if OpenAI or Perplexity can even access your content.
- What do we do? We monitor AI bot visit logs, allow access to important bots, and regularly update content to make it AI-friendly (tables, definitions, clear guides).
- Result: We ensure continuous and growing visibility for your business in new channels that your competitors haven’t even dreamed of yet.
Summary: Are You Ready for the AI Revolution?
68.9 million visits don’t lie – the future belongs to those who are machine-readable, meaningful, and trustworthy. The SECRO framework is your ticket to this world. We don’t just optimize websites; we build digital assets that AI loves to recommend.
Don’t wait around until your competitors grab the top spots in AI search.
✅ Start with a free SEO and AI audit here ✅ See our full solutions for SMEs