Category: Conversion rate optimization
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Many Estonian e-merchants live in a dangerous illusion today. They see that sales are not growing fast enough, and their first instinct is: “We need more traffic!” Then, additional euros are pumped into Facebook and Google ads, hoping that a larger number of visitors will solve the problem. But the reality is harsher. If your…
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As a web developer or designer, your goal is to create something that is visually captivating and functionally flawless. However, in the Estonian market of 2026, expectations have changed. In 2024, e-commerce turnover in Estonia reached a record €5.2 billion, growing by 18% year-on-year. This means that e-shopping now accounts for approximately 25% of all…
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Core Web Vitals are changing how websites in Estonia win customers. Websites that meet all three criteria – such as an LCP under 2.5 seconds or a CLS score under 0.1 – achieve real progress, and some businesses report that improving these metrics alone has increased revenue by up to 15%. Most would assume that…
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No time to read? Listen to an overview of what conversion rate optimization is and why it is important for every business Do you have a lot of visitors on your website, but sales or inquiries do not meet expectations? You are not alone. This is a common problem, and the solution lies in conversion…
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I conducted a study on the homepage performance of the members of the Estonian E-commerce Association, using the Google PageSpeed Insights tool. I collected and analyzed the data at two points in time: January 2023 and July 2025. I measured website performance from a mobile device perspective on a 4G network. The results show a…