In the world of e-commerce, constant change and development are the norm. New technologies, Google algorithm updates, and changing customer expectations require continuous adaptation. To keep your e-commerce store competitive and provide the best experience for your customers, a regular technical SEO audit is essential.
What Does a Regular Technical Audit Give You?
- Early problem detection: The audit helps you identify technical errors and issues at an early stage, before they start to negatively affect your website’s visibility and sales.
- Higher sales: A technical audit helps you improve website usability and customer experience, which in turn increases conversion rates and sales.
- Better search engine visibility: An optimized website is attractive to search engines and ranks higher in search results. This brings you more organic traffic and potential customers.
- Competitive advantage: A regular audit helps you stay one step ahead of your competitors and offer customers the best possible shopping experience.
- More satisfied customers: A fast, functional, and secure website builds trust in customers and ensures a positive shopping experience.
What is Checked During a Technical SEO Audit?
A technical SEO audit is a comprehensive analysis that examines the technical aspects of your website from a search engine optimization perspective. Some of the main checkpoints are:
- Website speed and mobile-friendliness: Does your website load fast enough? For e-commerce stores, it is common that adding new products or continuous development leads to loading speed issues, and if these are not resolved quickly enough, the e-commerce store will be shown less in mobile search, which means a drop in search engine rankings and decreasing sales. In addition, loading speed affects all other electronic channels as users get a poor user experience and abandon shopping.
- Indexing: Do search engines find and index all the important pages of your e-commerce store? Since e-commerce stores generally have a complex structure and contain many products, it often happens that search engines do not find a large portion of the product pages. This means lost web traffic and sales.
- Security: Is your website secure? During e-commerce development, security-related errors can occur, meaning user data could leak or the e-shop could be hacked and “broken”.
- Duplicate content: Is there duplicate content on your website? Duplicate content confuses Google and harms your search engine rankings, leading to a drop in sales.
- Other ranking factors: In reality, every website has hundreds of technical aspects that affect its visibility. Therefore, it is wise to make sure everything is fine with your e-shop to ensure the sustainability of your business.
How often should a technical audit be performed?
Every week? Every month? Or once a quarter? All are correct answers and depend on the frequency of changes made to the e-shop. If changes are rare, once a quarter is enough. If changes are made every week, then it should be done weekly.
One should be especially careful with e-shops undergoing major updates, such as design updates, adding functionality, changing structure, updates related to a new campaign, etc. Very often, it is in these cases that errors occur, threatening the e-shop’s sales.
Don’t let technical issues hinder your e-commerce success! Invest in a regular technical SEO audit and ensure the sustainable growth and success of your e-shop.