Your potential customers are increasingly using ChatGPT, Perplexity, and Google AI Overviews to find service providers, compare solutions, and make purchasing decisions. If your website isn’t optimized for these AI tools, you simply remain invisible in their searches — regardless of how well you rank in traditional Google search.
AI search traffic converts up to 4x better than regular Google traffic. This means that every day your competitor appears in AI answers and you don't, you're losing not just clicks, but real queries and sales.
SECRO helps you make your website a readable, trusted, and recommended source for AI tools – so when someone asks ChatGPT “the best [Your service] in Estonia,” you’ll be the one mentioned.
Why is classic SEO no longer enough?
Google's search engine is changing. Google AI Overviews give users direct answers without having to open a single web page. ChatGPT and Perplexity replace traditional search for millions of users every day.
The result? Classic SEO that brought you traffic yesterday will no longer bring it to the same extent today. Studies show that Google's click-through rate is declining precisely because of AI answers - users can get their answer without visiting the website.
But here's an important nuance: AI tools don't look for keywords, they look for authoritative sources. If your content isn't structured, clearly written, and readable by AI, the algorithm will simply skip your page - even if you're ranked first on Google.
What are AEO and GEO?
Two concepts that are important to know:
- AEO (Answer Engine Optimization) – Content optimization so that AI tools can directly quote and recommend answers from your website. The focus is on short, precise answers, structured data, and FAQ pages.
- GEO (Generative Engine Optimization) – A broader strategy that helps your brand get into longer generated answers on ChatGPT, Perplexity, and Gemini. The focus is on authority, consistent brand representation, and content quality.
Both approaches work together. AEO ensures that you are quoted. GEO ensures that you are recommended.
What does the SECRO AI visibility service include?
SECRO AI Visibility Optimization is a structured process that makes your website readable and recommendable for AI tools. It is not a one-time technical work, but a comprehensive strategy that covers all layers from technical foundations to content and authority signals.
What audit and optimization includes
| Work stage | What we do |
|---|---|
| AI visibility audit | We check how ChatGPT, Perplexity and Gemini currently describe your company and whether you are mentioned at all |
| Technical basis | We make sure AI crawlers can read your page: robots.txt, sitemaps, page speed, clean HTML |
| Structured data (Schema.org) | We add schema markup (Organization, FAQ, Service, Article) to help AI understand your content |
| Content optimization | We write and structure content to meet AI citation criteria |
| Brand consistency | We harmonize your company information across all channels (Google, Bing, directories, social media) |
| AI traffic monitoring | We set up GA4 reports that show how much traffic comes from ChatGPT, Perplexity, etc. |
Who will benefit the most from this?
- B2B service companies whose potential customers use AI tools to find service providers
- SMEs who want to be visible in AI answers for local market searches
- Agencies that want to offer their clients a new and differentiated service
- E-shops whose products and category pages should reach AI recommendations
How does AI visibility optimization work in practice?
Imagine: a potential client writes to ChatGPT “what is the best accounting service for a small business in Tallinn?” AI generates an answer, names 2–3 companies and adds links to their websites. Is your company among them?
This doesn't happen by chance. AI tools select sources based on three criteria:
- Inclusion: Can an AI crawler even access and read your page?
- Extraction: Can AI extract clear facts, definitions, and answers from your page?
- Selection: Does your content seem like a reliable, fresh, and authoritative source to the AI?
What the SECRO process looks like
Step 1 – AI Visibility Audit (1–2 weeks) We run 15–20 search queries in ChatGPT, Perplexity, and Gemini that simulate the questions your potential customers might ask. We show you exactly where you are currently performing, where your competitors are performing, and what the gap is.
Step 2 – Technical and Structural Optimization (2–4 weeks) We remove all the obstacles that keep AI crawlers away from your page. We add schema markup, organize the content structure, and make sure your brand information is consistent everywhere.
Step 3 – Content and Authority Strategy (ongoing) We create and optimize content that meets AI citation criteria: clear definitions, answer-first paragraphs, FAQ sections, and structured data.
Step 4 – Measurement and Tracking We set up GA4 reports to track AI traffic and repeat the audit regularly to see progress.
Why SECRO?
SECRO founder Jüri Hassi has over 18 years of experience in digital marketing and SEO from top Estonian agencies. AI visibility optimization is not a new buzzword for SECRO – it is a logical continuation of the data-driven SEO and CRO work we have been offering to clients for years.
“AI tools don’t recommend companies randomly. They recommend those they trust. Our job is to make your website a source that AI trusts.”
What you get when working with SECRO:
- A clear overview of your current AI visibility compared to your competitors
- Technical optimization without intermediaries – Jüri does the work himself
- Measurable results: AI traffic growth, brand mentions, query growth
- An experience that combines classic SEO, CRO, and AI optimization into one whole
Most businesses will start appearing in AI search results within 30-60 days after they start optimizing.
Order an AI visibility audit
Start by understanding where you stand. An AI visibility audit will give you a clear picture:
- How ChatGPT, Perplexity and Gemini currently describe (or don't describe) your business
- Which competitors are mentioned instead of you?
- What are the biggest technical and substantive obstacles to AI visibility?
- A concrete action plan for what to do next
Contact us and order an AI visibility audit. We will respond within 24 hours.
Frequently Asked Questions (FAQ)
What is the difference between AI visibility optimization and classic SEO?
Classic SEO optimizes your website for Google’s search engine, aiming to rank higher in search results. AI Visibility Optimization (AEO/GEO) optimizes your content for ChatGPT, Perplexity, Gemini, and Google AI Overviews, aiming to rank in the answers and recommendations they generate. Both are necessary, but they work through different signals.
How quickly do results appear?
Most businesses will start appearing in AI search results within 30-60 days of starting optimization. The exact time depends on the competition in the industry, the current state of the website, and the amount of optimization.
Is my company too small for this?
No. In fact, SMEs and companies serving the local market currently have a great opportunity – AI visibility optimization is still new in Estonia and the competition in AI answers is significantly less than in classic Google search.
Is this a one-time job or an ongoing service?
Both are possible. We start with an AI visibility audit that gives a clear picture. Then you can choose: either a one-time technical optimization and content work, or an ongoing collaboration where we monitor results and adjust the strategy regularly.
This is what AI search looks like in practice
When a potential customer asks Google AI Mode or ChatGPT for a recommendation, the AI immediately generates a response – complete with specific company names and links to their websites. Below is an example of how Perplexity responds to a business query:
Would your company be on this list? If your website is not optimized for AI, the answer is probably: no. This is exactly what an AI visibility audit shows – where you are now and what needs to be changed.