Category: Conversion Rate Optimization
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Paljud Eesti e-kaupmehed elavad täna ohtlikus illusioonis. Nad näevad, et müük ei kasva piisavalt kiiresti, ja nende esimene instinkt on: “Meil on vaja rohkem liiklust!” Seejärel pumbatakse täiendavaid eurosid Facebooki ja Google’i reklaamidesse, lootes, et suurem külastajate arv lahendab probleemi. Kuid reaalsus on karmim. Kui Sinu e-pood on nagu “auklik ämber”, siis pole vahet, kui…
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Veebiarendaja või disainerina on Sinu eesmärk luua midagi, mis on visuaalselt kütkestav ja funktsionaalselt laitmatu. Kuid 2026. aasta Eesti turul on ootused muutunud. 2024. aastal saavutas e-kaubanduse käive Eestis rekordilise 5,2 miljardi euro taseme, kasvades aastaga 18%. See tähendab, et e-ostlemine moodustab nüüdseks ligikaudu 25% kogu Eesti jaekaubandusest. Selles kontekstis ei otsi kliendid enam lihtsalt…
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Core Web Vitals are reshaping how websites in Estonia win customers. Sites that meet all three key metrics — for example, an LCP under 2.5 seconds or a CLS score below 0.1 — are seeing real performance gains, with some businesses reporting revenue increases of up to 15% simply by improving these indicators. Most people assume that achieving this kind of success requires major redesigns or…
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If you don’t have time to read, listen to the quick overview explaining what conversion rate optimization is and why it matters for every business. Does your website attract plenty of visitors, yet sales or inquiries fall short of expectations? You’re not alone. This is a common challenge, and the solution lies in Conversion Rate Optimization (CRO) — the strategic process that turns passive visitors into active customers. It’s the…
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I conducted a study on the homepage performance of Estonian E‑Commerce Association member websites using Google PageSpeed Insights. The data was collected and analyzed at two points in time: January 2023 and July 2025. I measured performance from the perspective of mobile users on a 4G network. The results show a clear positive trend, which is great news for both online store owners and their customers. A historical look back reveals…