Eesti e-kaubanduses on pikalt kehtinud kirjutamata reegel: optimeeri Google’ile ja kõik on hästi. Kuid värske statistika lööb selle dogma kõikuma. Viimase kahe aastaga on Google’i turuosa Eestis kukkunud 93,5% pealt 86% peale. Kuhu need kasutajad kadusid? Vastus peitub kahes nimes: Bing, Yandex ja teised. Kui sa oled e-poe omanik või väikeettevõtja, siis see 14%-line nihkumine…
Lühidalt SEO on tänapäeval iga veebis tegutseva ettevõtte jaoks hädavajalik. Uuringud näitavad, et Google’i esimene positsioon saab ligi 28% kõigist klikke, mobiilisõbralikkus ja laadimiskiirus mõjutavad otseselt nähtavust ning pikk ja kvaliteetne sisu toob rohkem orgaanilist liiklust. Tugevad välislingid jäävad endiselt üheks olulisemaks edetabeli teguriks. SEO ehk veebilehe otsingumootoritele optimeerimine on tänapäeval iga veebiäriga tegeleva ettevõtte…
You’ve put in the effort to create a great website — but is Google even showing it? A new study reveals that more than 60% of websites remain invisible to Google’s search users. This means potential customers can’t find you, and your business misses out on valuable traffic. Check whether your latest blog post or newly published page is already visible in Google…
Over the past month, I’ve noticed that local businesses have been receiving less website traffic from both sponsored and organic search — despite holding strong positions in the search results. Now the reason is clear. Google has been experimenting with the types of information blocks it displays in local search results. Google’s local search is a search format…
Search engine optimization (SEO) has become one of the most important tools for businesses aiming to grow in today’s digital landscape. SEO helps companies improve their visibility in search engines, increasing website traffic and ultimately boosting revenue. If you’re a business owner who hasn’t worked with SEO before, now is the time to start. In this article, we’ll explore how SEO has evolved…
Estonian business owners are becoming increasingly aware of the importance of online visibility. According to recent data, interest in SEO services has surged dramatically over the past year — by as much as 114%. But what’s behind this explosive growth? Here are some possible reasons: What does this mean for entrepreneurs? This trend clearly shows that SEO has become essential in today’s digital landscape. If you want your business to succeed online…
A year ago, Google’s global search market share was still over 92%, but today it has dropped to 89% — a significant decline. When Microsoft announced the integration of Copilot AI into its browser last year, my first thought was that Bing would start reclaiming market share. My intuition was right. Interestingly, all major search engines have shown growth, which indicates that…