The world of digital marketing has undergone a revolution. While we used to only talk about Google's algorithm, today new giants have appeared on the playing field: OpenAI (ChatGPT), Perplexity, Anthropic (Claude) and others.
A recent and large-scale study that analyzed more than 68.9 million AI crawler visits finally gave us the answer to the question: what is artificial intelligence actually looking for on a website?
The answer is simple: AI doesn't highlight weak pages - it amplifies strong ones. In this article, we'll look at how global trends align with SECRO strategy and what you need to do to stay visible in the AI era.
AI search is not a coincidence, but a system
The study found that AI models have become extremely selective. They prefer sites that are machine-readable, meaningful, and commercially verifiable. Sites that are crawled more by AI also get more real traffic, more queries, and more contacts.
The SECRO framework is designed specifically to ensure your business meets these four critical factors.
1. S — Structure: Machine-readable foundation
The study confirms that AI crawlers “feed” on structured data. While Google can understand the context of text, AI models need clear labels.
- What do we do? We fill in 10–11+ fields in the LocalBusiness and Organization schemas (Schema markup). We sync your Google Business Profile and create an AI-friendly URL architecture.
- Result: AI models understand exactly who you are, what you offer, and where you are located. Without structure, you are just “noise” to AI.
2. E — Evidence: Why should AI trust you?
One of the most exciting findings of the study was that AI models prefer sources with high credibility (E-E-A-T). The AI won't quote you if it's not sure of your credibility.
- What do we do? We integrate real customer reviews (Google Reviews, Trustpilot), create evidence-based case studies (Case Studies), and add social proof (partner logos, certificates).
- Result: AI dares to recommend your service because there is enough "evidence" online about your quality.
3. C — Content: The content that fuels the responses
AI models (especially Perplexity and ChatGPT) generate answers based on your content. If you don't have enough content, the AI can't serve you as an answer.
- What do we do? We implement a 50+ article strategy, create comprehensive guides (“Complete guide to X”) and location-based service pages.
- Result: You create enough “content mass” for AI models to use your website as the primary source for generating answers.
4. R — Results: We convert AI traffic into sales
Traffic (whether from Google or ChatGPT) is worthless if it doesn’t convert into money. An analysis of 68 million visits showed that sites that are optimized for conversion get the best results.
- What do we do? We optimize CTAs (calls to action), create short and visible contact forms, and visualize the service process.
- Result: Even if a customer comes to your page through an AI recommendation, they will find a clear journey that ends with a query.
5. O — Optimization: Watch how artificial intelligence scans your content
The study showed that the AI world changes in a matter of weeks. If you don't monitor your website logs, you don't know if OpenAI or Perplexity are even accessing your content.
- What do we do? We monitor logs of AI bot visits, allow access to important bots, and regularly update content to be AI-friendly (tables, definitions, clear instructions).
- Result: We ensure the continuous and growing visibility of your business in new channels that your competitors have not yet dreamed of.
Summary: Are you ready for the AI revolution?
68.9 million visits don't lie - the future belongs to those who are machine-readable, meaningful and trustworthy. The SECRO framework is your ticket to this world. We don't just optimize websites; we build digital assets that artificial intelligence loves to recommend.
Don't wait for competitors to take the lead in AI search.
👉 Start with a free SEO and AI audit here 👉 See our complete solutions for SMEs